Yungblud's Next Era Kicks Off with 9-Minute Statement Piece, 'Hello Heaven, Hello'

Yungblud is back.
Finally, after four long years of not releasing any new music but instead focusing on creating a music festival of his own, Bludfest, which even rivalled the big dogs on the UK festival scene.
Dominic returns with a mammoth single, 'Hello Heaven, Hello' coming in at a whopping nine minutes in length. I absolutely love that Yungblud is pushing the boundaries and creating a track that is this long, clearly showing that he is drawing a lot of inspiration from 80's Rock & Roll with bands like Queen, who had their own extensively long (at the time) masterpiece 'Bohemian Rhapsody'.

There are a few things with 'Hello Heaven, Hello' that I find to be interesting choices and have me sitting on the fence about how I feel about this release, no matter how much love I have for Yungblud himself. Firstly, I know I said I loved the fact that it was pushing boundaries in being nine minutes long, but I don't completely agree that it needed to be. If anything, it could have been split into three separate songs, which in some ways to me, it actually already feels like it is. I am very aware that Dominic is a storyteller and this single is more than likely going to be the opener to a very creative, story forward album. I feel as though this track is three song ideas all blended together, and they're all somewhat close enough in sound that it can all pass to be one long song. I just felt as if this could have been executed differently because personally, every time I felt like the song was ending, I realised it was still going, and it was a different style than it was before.
The opening two and a half minutes are a bit slow, melodic and frankly extremely catchy and something I know would be a typical release for Yungblud, but then we enter into the next two and a half minutes and its suddenly transitioned into a rock heavy part that includes a guitar solo. Then for the final two and a half minutes, it almost reverts back to being slow and melodic again, but with little hints of the rock element that was present throughout. I do however absolutely love the way that Dominic is able to use his vocals to push it hard in certain moments as well as bring is back and be soft when necessary, I think it adds this really beautiful layer to the track that can't be found through any of the instruments.
While I do really appreciate the creativity of it all, and the fact that this is something that is unconventional in what is considered a pop song by today's standards, storytelling was chosen to be on the forefront of this and I personally found the experience just a bit too musically confusing to all be put together in one song.
That being said, I also had a discussion with a friend (and fellow fan) who mentioned they didn't even notice any of the things that I pointed out, so for this particular single, I think it comes down to personal preference. It's a bold step for Yungblud and may take a few spins to get used to, but for me personally it's a middle of the road release which has me intrigued for what he'll put out next.
Speaking of what's to come, Dom revaled more is on the way as he makes his comeback to the music scene, revaling:
“Hello Heaven, Hello is the opening statement to my new album. It’s a journey of self-reclamation, a goodbye to the past and how you may have known or perceived me before and a hello to the future and where I’m going. It sets the precedent for what this album is. It’s an adventure that’s sonically more ambitious than ever before, a journey that is meant to be played in its entirety that doesn’t for a moment hold back or let its imagination be filtered. I wanted its first moment to be a statement. I’ve been discouraged from releasing a nine minute and 13 second song as my first move back in a year because in a modern world it’s seen to be a “risk” - I don’t see it like that at all I see as an opportunity, in my opinion risk is an artists greatest tool - putting everything on the line in pursuit of the best evolution and art you can make - without risk there is no innovation. I feel like for the first time in a long time I’m exactly where I need to be and doing exactly what I’m supposed to be doing - making exactly what I want - exploring the past, the present, the future and most importantly, myself.
This album feels magical to me and this is where it starts - where the fuck are we gonna end up? Let’s see. Get on the horse. Let’s ride.”
Let us know what you think across our socials.
Words by Heather McNab @heathermcnab