Today is the day Thy Art Is Murder released their massive new album Human Target (our review here) and to celebrate the band have unveiled their new music video for ‘New Gods’ which lines up social media in the crosshairs and pulls the trigger according to guitarist Andy Marsh who says:
“New Gods is interwoven in theme with the song Chemical Christ, discussing the idea of mental health and modern inventions’ intervention with a natural state of consciousness. The idea that social media is one of the major driving forces of increasing levels of depression in the western world was fascinating to us, and we thought what better way to use the platform ironically to discuss these ideas than by using an aspect ratio designed specifically for it. We hope you watch the clip and then put your phone down, life is better through the eye of the beholder than the lens of an algorithm.”
Might be time for you to put Facebook down and walk outside for a breather. But once you’re back, make sure you check out our latest Wall of Sound: Up Against The Wall podcast featuring Andy Marsh chatting all about the album and the controversies that surround Thy Art with every release.