Queensland Rail have gone Metal in new campaign \m/

Usually in mainstream media, Heavy Metal music is often considered taboo or a niche market compared to that of the churn and burn pop genre we see everywhere we turn, but it seems the folks at the Queensland Rail Advertisement/Marketing team have a few metalheads within their staff because their latest warning/marketing campaign for Rail Safety Week features a fully fledged glam metal band warning commuters about the dangers of not paying attention around rail crossings.
In a scary, but important statement, QR revealed:
"Last financial year, 248 near hits between trains & road users were reported at our level crossings. Trains are heavy metal juggernauts. They’re big, fast and take a long time to stop. At level crossings, keep yourself safe. Obey the signs and signals, stop and wait."
[youtube https://www.youtube.com/watch?v=n3nyPm6aedQ&w=640&h=360]
The new campaign aims to raise awareness for those either walking or driving across rail crossings to pay attention or be hit by a giant heavy metal machine. It's cheesy, random as fuck and thought-provoking all in one, but it is exciting to see Heavy Metal being used for a viral campaign. Its almost as good as the time the QLD Police Service revealed their love for breakdowns... in Parkway Drive songs only.
https://www.facebook.com/QueenslandPolice/posts/10151851694098254
Anyway take a look at the videos below and pay attention at railway crossings yeah?
To protect the safety of you, your family and others at railway crossings:
- Pay attention to signs and signals
- Never enter a railway crossing if the red lights are flashing or the boom gates are down
- Never queue across train tracks Always look out for the second train
- Remember that some railway crossings don't have lights or boom gates.
- At these crossings, always follow the traffic signs and signals before driving on.
Browny @brownypaul
[youtube https://www.youtube.com/watch?v=yG7P-T5KW8U&w=853&h=480]
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